Promethean Launches 'Give Every Child a Voice' Recycling Campaign
Promethean has launched a mobile phone recycling campaign supporting Scottish schools to raise funds for ChildLine in Scotland called 'Give Every Child a Voice'.

LANCASHIRE, ENGLAND, October 03, 2010 /24-7PressRelease/ -- Promethean, the interactive learning technology business, is launching 'Give Every Child a Voice', a recycling campaign among Scottish schools to support the NSPCC's ChildLine, the 24 hours-a-day helpline for children and young people.

Promethean is bringing together schools across Scotland to help raise funds for ChildLine by recycling old or unwanted mobile phones. For every 250 mobile phones a school collects, Promethean will donate GBP500 to ChildLine in Scotland and an ActivExpression Learner Response System will be awarded to the school.

The ActivExpression Learner Response System is a set of handheld pupil devices which allow every child to respond to questions by texting their responses.

All schools are encouraged to participate in the campaign and can sign up via www.giveeverychildavoice.com, a dedicated campaign website.

There are around 2,150 primary and 375 secondary schools in Scotland, and Promethean hopes to enrol as many schools as possible to help generate a target of GBP250,000 for ChildLine in Scotland.

Once signed up, schools will be provided with collection bins, literature and resources to help promote recycling, fundraising and awareness for ChildLine in Scotland.

X Factor finalists John and Edward Grimes, aka Jedward, are lending their support to the campaign by making a school appearance in Scotland where they will discuss recycling and raising awareness of ChildLine's service.

NSPCC Fundraising Manager, Sam Bagg, commented: "We are delighted to have been chosen by Promethean as the charity to benefit from this partnership and look forward to working together. Every penny raised through the recycling scheme will go towards the NSPCC's Child's Voice Appeal, helping us to expand and develop our national helplines, including the ChildLine service in Scotland. It will make a vital difference to the lives of vulnerable children and young people who need our support and help us to be there whenever and wherever children need us."

Graham Byrne, Head of Ireland and Scotland at Promethean, added: "This is a great campaign in terms of encouraging young people to think about their environmental impact and the role they can play in bringing about positive change in their communities. It also invites them to access technologies that empower students to participate in class discussions and tests. At the same time, we hope to help raise awareness of ChildLine in Scotland so that more young people in need can access this vital service."

Businesses and local communities can also get involved in the recycling scheme by collecting old and unused mobile phones and donating them to a local participating school. Names of participating schools are listed on www.giveeverychildavoice.com.

Press Release Contact Information:

Julia Landon
Promethean
European Marketing Executive
Lower Phillips Road
Blackburn, Lancashire
United Kingdom BB1 5TH
Voice: +44 (0)1254 290752
Website: Visit Our Website